Dating Service Goin' Mobile
Topic Services Marketing
Key Words Service, service-goods continuum, service quality, productivity, Lavalife
InfoTrac Reference A112923312
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News Story 

Lavalife is the largest independent provider of technology-based dating services across North America and Australia, enabling over 6 million members to make a love connection anytime, anywhere by trading electronic messages.

To meet the needs of active singles continuously on-the-go, Lavalife recently developed "Lavalife Mobile," a service that allows members to search for singles conveniently using mobile phones.

The company's open-minded approach to dating allows members to choose how they want to "click" with other singles by offering three unique categories: dating, relationships, and intimate encounters-all using mobile devices.

Prior to announcing its mobile access service, Lavalife inked an exclusive worldwide partnership with ICQ, the instant-messenger community from America Online-a deal that gave Lavalife members immediate access to over 150 million registered ICQ users. Now that Lavalife has added mobile services, the company is positioned to become the coolest and most convenient way for singles to find, meet people and make a connection

(February, 2004)

Questions
1.

How do services differ from goods, and how is technology enhancing the usefulness, quality and productivity of services?

Source "Lavalife reaches new frontier in dating allowing singles to 'click' anytime, anywhere; Lavalife Mobile(TM) & a Lavalife WAP Phone Service Provide New Service at the Fingertips of Singles.," PR Newswire, Feb 5, 2004.
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