Marketing News

Marketing News is South-Western's service to provide summaries of the latest marketing news stories. Review the brief summaries and, for stories of interest, select the full summary.
CONSUMER BEHAVIOR
Title  Brief Summary 
Calvin Klein Unveils Sequel to CK One Scent
Full Summary
In 1994, Calvin Klein developed CK One as a fragrance to capture the aspirations and attitudes of disaffected young Generaton Xers. Now the company is back with a sequel to that record-breaking success--only this time, it's the technologically savvy young millennials that are the target segment behind the scent.
(Updated March 2007)
Women and the Web
Full Summary
For years, film and television have portrayed the stereotypical Web user as male, introverted, technologically savvy—perhaps even geeky. But one commentator maintains that today's wireless-armed women are shattering old stereotypes by asserting their womanhood on the Net. Is it time that e-tailers sit up and take note of their target customers?
(Updated August 2006)
Nirvana Legacy Smelling Like Teen Spirit
Full Summary
Nirvana fans got a jolt recently when rocker Courtney Love announced that she had sold a quarter of the band's publishing rights to publisher Larry Mestel. While the always-unpredictable Love claimed Mestel was the right person to take Kurt Cobain's music to the next generation, fans and critics were left wondering if they would soon hear Nirvana jingles in deodorant commercials and B-rate movies.
(Updated May 2006)
Shifting Movie-Viewing Preferences Plague Hollywood
Full Summary
A recent poll conducted for the Associated Press found that three-fourths of Americans prefer to watch movies at home. Perhaps not surprisingly, the rise of DVD technology and the home-entertainment center has caused people to rethink the value of the movie theater experience—and Hollywood is beginning to feel the crunch.
(Updated July 2005)
Scarlett Fever
Full Summary
Scarlett Johansson is definitely the new It-Girl. The young starlet has dazzled audiences in acclaimed films like "Lost in Translation" and "A Love Song for Bobby Long," and her mature dramatic sense and spry wit have earned high praise from actors such as John Travolta. But more recently, the twenty-year-old actress has been cast in a starring role of a different kind: spokesmodel for Calvin Klein's Eternity Moment.
(Updated February 2005)
Keep it Real: Today's Youth Escape to Reality
Full Summary
It used to be that people looked to syrupy TV dramas and extravagant shopping experiences to provide a much-needed escape from reality. But for a younger generation whose mantra is "keep it real," no amount of fiction or slick packaging can compare to the thrilling unpredictability of real life--and marketers are beginning to catch on.
(Updated January 2005)
Andre 3000 Disses Urban Wear for High Fashion
Full Summary
OutKast's Andre Benjamin (a.k.a. Andre 3000) made pop-music fans "shake it like a Polaroid picture" with the hit song "Hey Ya." What's next for the hip-hop star? According to recent reports, Andre now plans to "funk up" the world with his classy, signature line of fashion apparel.
(Updated January 2005)
Holes in Krispy Kreme's Profits
Full Summary
Krispy Kreme Doughnuts recently reported its first quarterly loss since becoming a public company back in the year 2000. The North Carolina doughnut maker cited the nation's low-carb diet craze as the reason for drooping profits.
(Updated 7/1/04)
Neon-green Pimp Juice: the Thirst Quencher?
Full Summary
With the recording industry in the tank, music celebrities bored with their forays into fashion are finding a new future in food and beverages. There are George Jones Sausages, and even rap-star Nelly has his own "Pimp Juice" energy drink. The idea, marketers say, is to get in while the brand is hot, transferring the public's interest in performers to their favorite trendy products.
(Updated 1/15/04)
Middle-aged Music Execs Trail Teens for Latest Pop Trends
Full Summary
The pop music industry is in the business of packaging and selling what teens are thinking and feeling at a given moment. So how do middle-aged marketing executives at major music labels keep up with the tastes of the youth of today? They feverishly monitor the signals and trends of youth pop-culture.
(Updated 10/01/03)
A Common Scents Approach to Influencing Consumers
Full Summary
While marketers have long suspected that subliminal messages-such as ones flashed rapidly in ads-could have an impact on the buying behaviors of consumers, the research has been largely inconclusive. However, researchers may have found a new and subtle way to help foster positive attitudes towards products-the power of scents.
(Updated 10/01/03)
My Other Car is an SUV
Full Summary
While minivans provide utility and other features that family-vehicle shoppers desire, some Americans have expressed in a recent survey that they would rather drive something else - an SUV.
(Updated 10/01/03)
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