| Bailing Out Martha Stewart Omnimedia | |||
| Topic | Advertising, Sales Promotions, and Public Relations | ||
| Key Words | Negative publicity, reactive public relations strategy, Martha Stewart, Omnimedia | ||
| InfoTrac Reference | CJ114265270 If your textbook came with an InfoTrac passcode, click here to login on InfoTrac. |
||
| News Story |
Troubled diva of domesticity Martha Stewart resigned in March from her position as director and chief creative officer of Martha Stewart Living Omnimedia, Inc. The move came shortly after the highly-publicized court verdict against Stewart for insider stock trading violations unrelated to Omnimedia. While Stewart's namesake company
now aims to salvage its brand and clear away remaining negative press
surrounding its founder, it is reported that the 62-year-old Stewart will
continue with the company in the non-executive position of editorial director,
reporting to Chief Executive Officer Sharon Patrick.
(March, 2004) |
||
| Questions |
|
||
| Source | Leon Lazaroff, "Omnimedia Talks about Rebranding after Martha Stewart Quits Board," Knight Ridder/Tribune Business News, March 16, 2004, pITEM04076200. | ||
| Instructor Discussion Notes | Discussion
Notes These notes are restricted to qualified instructors only. Register for free! |
||
Return to the Advertising,
Sales Promotion, and Public Relations Index
©2004 Thomson Business
and Professional Publishing. All Rights Reserved webmaster |
DISCLAIMER