| Going After the Corporate Customer | |||||
| Topic | Business-to-Business (B2B) Marketing | ||||
| Key Words | Business markets, personal digital assistant (PDA), handheld devices | ||||
| InfoTrac Reference | A136677783 If your textbook came with an InfoTrac passcode, click here to login on InfoTrac. |
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| News Story |
In a move designed to undercut the Blackberry's dominance in the handheld PDA (personal digital assistant) market, former software rivals Microsoft and Palm have teamed up to produce a Windows-based version of Palm's Treo 700 mobile smartphone. The announcement, which was staged at an official press conference in San Francisco, included three of the biggest names in the computing and telecommunications industries: Microsoft's Bill Gates, Palm CEO Ed Colligan, and Denny Strigl of Verizon Wireless.
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| Source | "Palm To Debut Handheld Running Windows; The Windows Mobile-based Treo 700 is expected to compete with Research in Motion's BlackBerry wireless device," Information Week, Sept 26, 2005 pNA. | ||||
| Instructor Discussion Notes | Discussion
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