| Businesses Targeted for Enhanced Communication Software | |||||
| Topic | Business-to-Business (B2B) Marketing | ||||
| Key Words | Collaboration tools, enterprise software, computer messaging | ||||
| InfoTrac Reference | A142602213 If your textbook came with an InfoTrac passcode, click here to login on InfoTrac. |
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| News Story |
Instant messaging (IM) is about to get an extreme makeover. Internet-based firms AOL and WebEx have teamed up to make AOL's real-time messaging feature as popular with the boss as it is with teenagers everywhere. The firms' co-branded AIM Pro service is expected to bring the convenience of messaging communication to the arena of business collaboration.
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| Source | "A Buttoned-Down AOL IM? Consumer Version Suits Most; There's a lot to be said for bringing more business functionality to what has primarily been a consumer application," Information Week, Feb 27, 2006 pNA | ||||
| Instructor Discussion Notes | Discussion
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