|Marketing News is South-Western's service to provide summaries of the latest marketing news stories. Review the brief summaries and, for stories of interest, select the full summary.|
|BUSINESS-TO-BUSINESS (B2B) MARKETING|
||After months of pressure from Moscow, Royal Dutch Shell has ceded control of the Sakhalin II liquefied gas reserve located in the far east of Russia. Moscow-backed Gazprom now owns the majority stake. Analysts say Vladimir Putin's decisive move to take back ownership of Russia's oil-and-gas assets signals an end to foreign ownership of Russian energy.
(Updated April 2007)
||AOL was among the first companies to bring the Internet to everyday consumers. Now the online division of Time Warner Inc. has partnered with a top collaboration-software company to create Net-enabled enterprise tools for business.
(Updated May 2006)
||Microsoft Corp. and its longtime rival in the mobile software market, Palm Inc. recently announced that Palm's new Treo 700 mobile phone will be powered by Microsoft's Windows software. Officers at the tech firms believe that the new agreement could lead to Treo's dominance of the handheld computer market.
(Updated October 2005)
||People rarely get excited about their toilets. But industrial-goods maker American Standard and ad agency Carmichael Lynch may have changed that, once and for all. The partners' humorous B2B marketing campaign developed for American Standard's high-end, water-conserving toilet has transformed the ordinary household commode into a heroic icon.
(Updated July 2005)
||In the world of personal digital assistants (PDAs), it's hard to beat Research in Motion's ubiquitous Blackberry wireless communications device. In fact, the company's over two million subscribers zealous for Blackberry's phone, data, and Internet capabilities have some analysts wondering if any company or product will ever be able to squash the handheld's dominance in the market.
(Updated November 2004)
to a survey conducted by PricewaterhouseCoopers, Internet ad spending is
set to reach $10.1 billion in 2004, a 38.9 percent jump over the same period
last year, and topping the record 2000 take. The new research shows that
Internet ad revenue is real and marketers mean business. Nevertheless, business-to-business
marketers have largely remained on the sidelines during this online ad-spending
boom, allocating less than 10 percent of ad budgets to online media. Continuing
caution about demand from B2B customers appears to be the reason for reticence
from companies that serve business markets.
the average consumer looking to purchase clothes or household goods, stores
like Target and Kohl's are favorite shopping destinations. But where does
the U.S. Government go shopping? Where does one go to buy next-generation
most people think of Amazon.com they often think of Amazon's tag line: "The
World's Largest Bookstore." Yet the online giant has become much more in
recent years. Amazon announced that it expects to become a major provider
of e-commerce services to other businesses, a goal far afield from being
a mere online bookseller.
critics suggest that the sponsors of NBC's "The Restaurant" don't accurately
portray the realities associated with start-up businesses, TV viewers don't
seem to mind-and neither do the show's sponsors. American Express, Coors,
and Mitsubishi are simply out to attract the attention of a whole new audience
of young entrepreneurs, not create award-winning documentaries. Who expects
reality on TV reality shows anyway?
of consumer markets have long known the benefits of database segmentation.
Armed with extensive customer data, these researchers have perfected the
science of identifying prospects that represent the likeliest buyers or
most attractive future customers. Yet according to industry experts, business-to-business
marketers have tended to overlook the value of such analysis, and may be
coming late to the segmentation game.
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