|Topic||Introduction to Marketing|
|Key Words||Four Ps, marketing mix, marketing strategy|
|InfoTrac Reference|| A126169947
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To say that Apple Computer, Inc. had an outstanding year in 2004 is an understatement. With the production of its white-hot iPod music players, speedy G5 computers, and eye-popping ad campaigns, the Cupertino, CA computer maker achieved a level of marketing perfection that most businesses can only dream about. Apple's performance earned kudos from business analysts and industry leaders alike, and the company was named Advertising Age's Marketer of the Year for the second year in a row. If that wasn't enough, Apple's revenues skyrocketed, triggering a quadrupling of its stock price.
|Source||Beth Snyder Bulik, "Apple; Look Back: 2003 Winner," Advertising Age, Dec 13, 2004 v75 i50 pS10.|
|Instructor Discussion Notes|| Discussion
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