| Apple Prices Pop Songs at 99 Cents | |||
| Topic | Pricing Concepts and Pricing Determination | ||
| Key Words | Online music distribution, iTunes, Apple, EDLP | ||
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| News Story |
Apple Computer has hit pay dirt with its iTunes online music distribution system, which allows music-lovers to legally download favorite pop singles for a standard fee of just 99 cents per track. However, the computer giant is grappling with content and pricing issues arising from complexities of how songs and albums should be valued.
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| Source | Christ Molanphy, "iTunes: a user's view: album pricing varies; some tracks are missing," Billboard, August 23, 2003, v115 i34 p39(2). | ||
| Instructor Discussion Notes | Discussion
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