Here you'll find complete descriptions of print and multimedia supplements. For more information, contact your Cengage Learning/South-Western Sales Representative or call Cengage Learning's Academic Resource Center at 800-423-0563.
Marketing Strategy, 3e
by O. C. Ferrill and Michael D. Hartline
Instructor's
Manual and Test Bank
ISBN: 0-324-31836-7
Prepared by Michael D. Hartline, Florida State University
The Instructor's Resource Manual for Marketing Strategy, 3e, is designed to
assist the instructor who teaches from our text. The following teaching aids
are provided in the manual: Chapter outlines to guide class lectures. These
outlines may be used to quickly review chapter content before class or to gain
an overview of the entire book. These outlines also can be downloaded from our
Web site. Instructors can download the outlines and add their own personal notes
and examples before class. Case teaching notes that provide a uniform format
to help instructors evaluate the cases before use, or to assist instructors
in leading case analysis and class discussion. These case notes are also available
on our Web site. While there are many different approaches to using cases, the
notes are designed to help instructors identify key issues and alternatives
as they relate to the content of the cases and corresponding text chapters.
The Test Bank includes multiple-choice and discussion questions for each chapter.
PowerPoint Slides
Prepared by Michael D. Hartline, Florida State University
PowerPoint slides are available as an aid to note taking, and can be downloaded
at no charge from the support site.
TextChoice
TextChoice is the home
of Cengage Learning's online digital content. TextChoice provides the fastest,
easiest way for you to create your own learning materials. You may select content
from hundreds of our best-selling titles, choose material from one of our databases,
and add your own material. Contact your South-Western/Cengage
sales representative for more information.
HITS on the Web: Marketing
This resource booklet supports students' research efforts on the World Wide
Web. This manual covers materials such as: an introduction to the World Wide
Web, browsing the Web, finding information on the World Wide Web, email, email
discussion groups and newsgroups, and documenting Internet sources for research.
It also provides a list of the hottest marketing sites on the Web. Contact your
South-Western/Cengage sales representative for package pricing and ordering
information. Contact your South-Western/Cengage
sales representative for more information.
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