1
Marketing in the New Economy
2 Strategic
Marketing Planning
3 Situation
Analysis: Collecting and Analyzing Marketing Information
4 SWOT
Analysis: A Framework for Developing Marketing Strategy
5 Managing
Customer Relationships
6 Market
Segmentation, Target Marketing, and Positioning
7 Product
Strategy
8 Pricing
Strategy
9 Distribution
and Supply Chain Management
10
Integrated Marketing Communications
11
Marketing Implementation and Control
12
Marketing Ethics and Social Responsibility