Chapter
1: Marketing in the New Economy
Internet
Exercises
Exercise
1.1 CarsDirect http://www.carsdirect.com
1.
Explore the CarsDirect Web site, including pricing a vehicle of your choice.
How successful is CarsDirect in reducing the hassles associated with buying
an automobile?
2.
Does the design of the CarsDirect Web site convey confidence and trust in
the car buying process? How has CarsDirect answered consumers concerns over
the lack of a human element in their marketspace?
Exercise 1.2 Daytona 500 http://www.daytona500.com
1.
What is the product offered by the Daytona International Speedway and the
Daytona 500? How does the Daytona 500 create and deliver customer satisfaction
through the four types of utility?
2.
How does the Daytona 500 Web site change or enhance the marketing of the
speedway and its events? In what sense does the Web site serve as a metamediary
for all things NASCAR?