1
Marketing in the New Economy
2 Strategic Marketing Planning
3 Situation Analysis: Collecting and Analyzing
Marketing Information
4 SWOT Analysis: A Framework for Developing
Marketing Strategy
5 Managing Customer Relationships
6 Market Segmentation, Target Marketing,
and Positioning
7 Product Strategy
8 Pricing Strategy
9 Distribution and Supply Chain Management
10 Integrated Marketing Communications
11 Marketing Implementation and Control
12 Marketing Ethics and Social Responsibility