Student Resources

Cases from Marketing Management, 1e
Because it can be annoying to lose a good case, the cases from the first edition of Czinkota and Kotabe's Marketing Management are still available here. New adopters can use these cases from the first edition to supplement the 10 comprehensive end-of-book cases found in the second edition. For those of you who taught from the first edition, this means that you will still have the full suite of familiar cases as well as new additions and updates for the second edition. Either way, this means more free cases for you and your students.

• Anheuser-Busch International, Inc.
  
• The Audi 5000: The Aftermath of Sudden Acceleration
  
• Comeback from a Near-Death Experience: Audi of America 1992-97
  
• Ecological Cooling: The Fridge from Eastern Germany
  
• Gap, Inc.
  
• Procter & Gamble: Facelle Division Facial Tissue
  
• SEGA: The Way the West Was Won
  
• Toys "R" Us in Europe
  
• TROLL-AEG

PowerPoint^® Presentation Slides
(ISBN: 0-324-01321-3)

PowerPoint® Slides
Ch 1	Ch 2	Ch 3	Ch 4	Ch 5
Ch 6	Ch 7	Ch 8	Ch 9	Ch10
Ch11	Ch12	Ch13	Ch14	Ch15

CEO of the Month
Can you guess the CEO of the Month? Interpret each month's set of clues to reveal the identity of the CEO of a well-known American company.

Company of the Month
Do you really know all about the biggest companies? Read these clues to determine the identity of our Company of the Month.

Marketing and Planning and Strategy Casebook
(ISBN: 0-324-06262-1) by Subhash C. Jain, University of Connecticut, Storrs
This is a collection of the cases from Jain's Marketing Planning and Strategy, 6e It includes 29 cases that have been used at such schools as Harvard Business School, Stanford University, E.M. Lyon, IESE, and the University of Connecticut. The cases involve companies that the reader will be familiar with--Anheuser-Busch, Carvel, Dell Computers, FedEX/UPS, Gillette, KFC, Lever Brothers, L'Oreal, Kmart/Wal-Mart, Procter & Gamble, Kodak/Fuji, Polaroid, Playboy, CocaCola, and Sony. Cases to illustrate each aspect of marketing strategy are included. To order a copy of the casebook, contact your bookstore, or order it online.

Marketing Management: Cases for Creative Problem Solving
(ISBN: 0-324-02737-0) by Lawrence Weinstein, Sacred Heart University and Madan Annavarjula, Sacred Heart University
This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management. This extremely versatile book may be used at a variety of levels and applies to almost any course in marketing and management. To order a copy of the full Student Learning Guide, contact your bookstore, or order it online.