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Table Of ContentsPart One: The International EnvironmentCh 1 – The International Marketing Imperative Ch 2 – International Trade Institutions and U.S. Trade Policy Ch 3 – The Cultural Environment Ch 4 – The Economic Environment Ch 5 – the Financial Environment Ch 6 – The International Political and Legal Environment Part Two: Beginning International Marketing Activities Ch 7 – Building the Knowledge Base Ch 8 – The Export Process Ch 9 – Licensing, Franchising, and Export Intermediaries Ch 10 – Product Adaptation Ch 11 – Export Pricing Strategies Ch 12 – International Communications Ch 13 – Channels and Distribution Strategies Part Three: Global Marketing Management Ch 14 – Global Strategic Planning Ch 15 – Global Market Expansion Ch 16 – Product and Brand Management Ch 17 – Services Marketing Ch 18 – Global Pricing Strategies Ch 19 – Logistics Ch 20 – Global Promotional Strategies Ch. 21 – Marketing Organization, Implementation, and Control Part Four: International Marketing Transitions Ch 22 – Countertrade Ch 23 – Newly Emerging Markets Ch 24 – The Future |