New To This Edition

• Now in full color to provide visually enhanced marketing material.
• The impact of technology and e-commerce to marketing communications, channels, logistics and research is thoroughly integrated into the text.
• The most recent market developments are reflected in the new "International marketplace" boxes, tables, figures, chapter content and cases to provide a thoroughly updated resource in a text.
• Includes new Internet research activities and a revised video case package.

Copyright © 2003 South-Western. All Rights Reserved.