Key Features

• Prestigious author team on the cutting edge of international business and marketing through involvement with frequent consulting engagements and projects for the U.S. Dept. of Commerce
• Emphasis on the aspects of culture and how they affect business decisions in marketing.
• Emphasis on policy issues accurately portrays governments' role in international marketing.
• A full selection of cases cover topics throughout the book giving instructors both the text and a casebook in one.

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