Select a Chapter 1. Customer-Driven Marketing 2. Strategic Planning and the Marketing Process 3. The Marketing Environment, Ethics, and Social Responsibility 4. Global Dimensions of Marketing 5. E-Commerce 6. Relationship Marketing and Customer Relationship Management 7. Marketing Research, Decision-Support Systems, and Sales Forecasting 8. Market Segmentation, Targeting and Positioning 9. Consumer Behavior 10. Business-to-Business (B2B) Marketing 11. Product Strategies 12. Category and Brand Management, Product Identification, and New-Product Planning 13. Price Determination 14. Managing the Pricing Function 15. Marketing Channels, Logistics, and Supply Chain Management 16. Direct Marketing and Marketing Resellers: Retailers and Wholesalers 17. Integrated Marketing Communications 18. Advertising, Sales Promotion, and Public Relations 19. Personal Selling and Sales-Force Management