For more information on how to order these items, contact Customer Service at 800-354-9706 or visit the South-Western Catalog.
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Student Resources For more information on how to order these items, contact Customer Service at 800-354-9706 or visit the South-Western Catalog. |
Contemporary Marketing, 11e
by Boone & Kurtz
Here you will find descriptions of print and electronic supplements that accompany your text, as well as related items to help you in your studies.
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Study Guide Copyright © 2004 South-Western. All Rights Reserved.
PowerPoint Presentation Slides
ISBN: 0-324-18941-9
Completely updated for the new 11th edition, the Study Guide contains the following features for each chapter in the text: A Chapter Overview that briefly discusses the chapter objectives A complete Chapter Outline A Self Quiz; and A set of Critical Thinking Questions Each chapter ends with a Surfing the Net section in which students are provided with online resources related to the chapter concepts.
