Welcome to the Interactive Study Center for Contemporary Marketing, here you will find a wealth of information to enhance your learning experience. Simply Choose a Chapter and then a feature to take advantage of all the features of the Interactive Study Center.
Chapter Objectives
InfoTrac Exercises Crossword
Puzzles Marketing Topics Internet
Applications Interactive Quizzes
Chapter Objectives create a framework for each chapter by organizing key chapter concepts into manageable portions and providing a structure for self-testing and review.
InfoTrac Exercises provide learning experiences that are related to specific articles or industries and give guidance on how to conduct original reserach based on materials found in InfoTrac.
The Crossword Puzzles are a fun way to review your understanding of marketing
terms and concepts.
The marketing topics provide additional articles, information, exercises and company profiles that help you further understand the concepts introduced in each chapter.
These online marketing applications allow you to apply chapter concepts to real-world exercises.
After you
have studied the chapter, you can test your knowledge of the material with these quizzes. These questions strengthen
vocabulary and reinforce key concepts from Contemporary Marketing, 11e.
Immediate quiz scores and customized feedback provide
an excellent tool for preparing for in-class quizzes and exams. Results of the quizzes will be emailed to you and your instructor, if desired.
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