About the Book

Contemporary Marketing, tenth edition, is the latest and most current edition of this best-selling Principles of Marketing textbook. Boone & Kurtz has earned its position as the premier introduction to marketing text by setting new standards--and then exceeding them--with each new edition. The new edition of Contemporary Marketing continues to build and improve upon its past innovations. Instructors and students alike will enjoy the cutting-edge features of this dynamic textbook and package.

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