|Little Engines That Can; Even Google Can't Think of Everything|
|Topic||Technology, Innovation and Change|
|Key Words||Search engines, information, niche marketing|
|InfoTrac Reference|| A114568978
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Search for the phrase "apple tree" on Google and you will draw 2.4 million results. With the global revenue from search engines anticipated to grow to $8.9 billion in 2007, up from $2.6 billion in 2004, the success of the big names in searching like Google, Yahoo, and Microsoft, will leave room for new technologies to reap profits with new and innovative methods. Several entrepreneurs are looking to take this search to the next level and fulfill the need for more targeted and specific search results.
|Source||"Little Engines That Can; Even Google Can't Think of Everything," Newsweek, March 29, 2004, p59.|
|Instructor Discussion Notes|| Discussion Notes
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