|Bringing Ideas to Market: Now More Than Ever, Companies Must Focus on Innovation|
|Topic||Technology, Innovation and Change|
|Key Words||innovation, change|
|InfoTrac Reference|| A87430215
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Accenture CEO Forehand believes that CEOs must focus on innovation and growth even in hard times. Innovation enables companies to capture market share or grow in new directions, adding to company value. Companies should invest in their people, who are the "innovation engines," and encourage collaboration. The best ideas come from teamwork.
He describes three things his company does to foster innovation:
|Source||Peter Haapaniemi, "Bringing Ideas to Market: Now More Than Ever, Companies Must Focus on Innovation," Chief Executive (U.S.), June, 2002, p. S2.|
|Instructor Discussion Notes|| Discussion Notes
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