|High Tech Isn't Just for the Big Guys|
|Topic||Technology, Innovation and Change, Entrepreneurship|
|Key Words||Small business, technology, returns on investment|
|InfoTrac Reference|| A127332761
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Joelle Hilfers and her husband Tom put off investing in technology for their Top Dog Daycare business for years. But, as customers increasingly requested email notification of appointments, Joelle and Tom realized that they would have to take the plunge. A customer created a custom software package for them for $5,000, an amount they put on a payment plan to pay off. Three years and $30,000 in technology investments later, Ms. Hilfers says she doesn't know how they ever did business without their K-9 Connect software, which allows customers to book online, view accounts, post photos of their pets, and even look in on their pets during the day with a webcam. Without the technology, she doubts their company could have tripled their business to date.
|Source||"High Tech Isn't Just for the Big Guys," The New York Times, Jan.20, 2005, pC9.|
|Instructor Discussion Notes|| Discussion Notes
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