|Reebok, Adidas, Nike Aim to Bring Back the $100-Plus Sneaker|
|Key Words||Strategy, competition, price-points|
Sneaker companies like Reebok, Adidas, and Nike are selling new technologically advanced shoes, in hopes of bringing back the consumer trend of buying over $100 sneakers. In the last few years, the trend towards classic, simple sneakers has cut into the profits of these companies. They are hoping to entice customers to pay more with new shoes that offer custom-fit technology on the $100-$250 range.
|Source||"Reebok, Adidas, Nike Aim to Bring Back the $100-Plus Sneaker," The Wall Street Journal, Nov.10, 2004, pp.D1, D5.|
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