|Gucci Chief to Offer a Design for Luxury In Volume|
|Key Words||Strategy, leadership|
Robert Polet, the new chief executive of the Gucci Group is formulating his ambitious plans to double the sales of Gucci's own name brand merchandise in the next seven years. Executives who have knowledge of the details of Polet's plans say that he does not intend to do this by lowering the prices of Gucci merchandise or by selling any of Gucci's non-performing brands like Stella McCartney, Alexander McQueen, and Yves Saint Laurent. Rather, Polet plans to focus on turning the existing brands around; using the talents he developed as the head of Unilever's frozen foods division.
|Source||"Gucci Chief to Offer a Design for Luxury In Volume," Nytimes.com News, Dec.10, 2004, pNA.|
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