South-Western - Management  
Hilliard Gets Veeery Sleepy
Topic Motivation
Key Words motivation
InfoTrac Reference none
News Story

This brief article describes a company that hired a hypnotist to make a point. Hilliard Lyons needed a hook to convince its employees that there can be success even during an economic downturn. The CEO hired a hypnotist to show that things aren't always as they appear. Executives were hypnotized to do things they wouldn't ordinarily do.


Do you think Hilliard's method of motivating employees would accomplish its goal?


Define intrinsic and extrinsic motivation. Which kind is Hilliard using?

Source "Hilliard Gets Veeery Sleepy," Wall Street Journal, June 21, 2002, p. C5.
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