|Hilliard Gets Veeery Sleepy|
This brief article describes a company that hired a hypnotist to make a point. Hilliard Lyons needed a hook to convince its employees that there can be success even during an economic downturn. The CEO hired a hypnotist to show that things aren't always as they appear. Executives were hypnotized to do things they wouldn't ordinarily do.
|Source||"Hilliard Gets Veeery Sleepy," Wall Street Journal, June 21, 2002, p. C5.|
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