Interstate Bakeries Corporation (IBC) announced today that it is realigning its organization in a new cross-functional matrix structure. The change is designed to focus the company more clearly on its customers, drive sustainable results, and lower its cost structure.

According to Craig Jung, chief executive officer, the old organization worked well for the company but it created too many layers for quick decision-making. Jung believes that the new structure will result in improved communication, better planning, and an increased focus on results; all of which will help IBC in the marketplace.

The company also collapsed its sales management structure, eliminating two layers of sales management and 215 sales management positions, or 5 percent of its non-union workforce.

The new organization will be built around cross-functional teams reporting to a Business Unit General Manager, but Business Unit Directors of Operations, Finance and Human Resources will report to a functional executive at headquarters, as well. The matrix will create a shared focus between headquarters and the field on key business drivers.