|Another Outsider Falls Casualty to Nike's Insider Culture|
|Topic||Internal Environment and Culture|
|InfoTrac Reference|| A141196536
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|Key Words||Insider culture, cult of personality|
|Introduction||Nike is known for its insider culture. Executives with the company often say it takes 20 years to become an insular part of the team there. When William Perez, the chief executive chosen to replace founder Phillip Knight tried to change the way things were done at the company, he was shown the exit after only 13 months in charge.|
Nike executives are known for saying it takes 20 years to become an insider at the notoriously insular sneaker company. William D. Perez, who was hand-picked by Phillip Knight, the founder and father of Nike, as his successor and the company’s chief executive, lasted only 13 months. He will be replaced by Mark Parker, who has been at the company for more than 25 years.
|Source||“Another Outsider Falls Casualty to Nike’s Insider Culture,” The New York Times, January 24, 2006, page C4(L).|
|Instructor Discussion Notes|| Discussion Notes
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