|Tiny Outfits, Big Hearts|
|Topic||Ethics and Social Responsibility, Entrepreneurship|
|Key Words||Small business, giving, community and civic relations|
When a tragedy like the recent tsunami strikes, giving becomes an important humane gesture. Big corporations made huge contributions like Pfizer's $10 million, Exxon Mobil's $5 million, and Cisco's $2.5 million. Small businesses, without their own foundations, employee gift-matching plans, and philanthropy departments can't match the sheer size of the donations made by these huge corporations but their contributions can have impact too. For example, Sweet Relief started with one restaurateur in New York who wanted to contribute a percentage of his dessert sales to the tsunami recovery efforts. Alone, he could afford to contribute $20,000. When he encouraged other restaurants to join him, however, together they hope to raise at least $250,000.
|Source||"Tiny Outfits, Big Hearts," Business Week Online, Feb. 7, 2005, pp.NA.|
|Instructor Discussion Notes|| Discussion Notes
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