|Topic||Entrepreneurism – Selecting a Location|
|Key Words||Home-based business|
|InfoTrac Reference|| A99699616
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and Dena deSena first got the idea for their business from shopping in
the Flower District in New York City. Local florists didn’t have
the fresh flowers they sought, and they felt they could help fill that
niche. They started a company that serves as middleman between the consumer
and the flower grower. Orders come through the company website, iFlowerMarket.com,
so the company has low overhead.
|Source||"Flower Girls," Victoria, May 2003, p. 40.|
|Instructor Discussion Notes|| Discussion Notes
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