|Not Your Grandfather’s Pickle|
|Key Words||Entrepreneurship, trends,|
Rick Field, a Yale graduate and former TV producer for Bill Moyers, has accomplished an unlikely feat. He has spearheaded the popularity of a new pickling movement with the introduction of his Brooklyn-based Rick’s Picks. Fields learned pickling as a boy in Vermont and enjoyed it as a hobby. About eight years ago, Fields took family recipes and began experimenting. He used new flavors and essences inspired by the ethnic food fusion trend to develop new, offbeat pickle flavors. After winning honors at two Pickle Festivals, when his job with Moyers came to an end in 2003, Fields decided it was time to turn his hobby into a business.
|Source||“Not Your Grandfather’s Pickle,” BusinessWeek Online, Nov. 21, 2005, pNA.|
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