For some people, gossip has always been irresistible, and now some researchers contend it may be helpful in the study of group interaction. In an office environment, gossip helps to clarify rules and provides "unwritten" information that usually isn't found in an office manual. Gossip can control behavior in a group, as well as define the group membership.

People devote a fifth to two-thirds of their daily conversation to gossip, and men engage just as much as women. In certain cases, people can be obligated to repeat information in order to win acceptance in a group, particularly if the information is important and not getting out within other means.

Additionally, gossip can relieve social and professional anxiety for a new member of a group, especially when he or she discovers other people are going through similar feelings and experiences. Gossip may also alleviate low-grade depression when it allows someone to feel accepted and part of a group.