South-Western - Management  
Bonuses for Chief Executives Rose 46.4% at 100 Big Firms in 2004
Topic Compensation, Incentives
Key Words CEO Bonuses, incentive pay, performance-based pay
News Story 

CEO bonuses rose dramatically last year, sparking criticism of the seemingly excessive levels of compensation for company leaders, especially when company performance does not increase at the same level. At 100 major U.S. corporations, CEO bonuses rose 46.4% to a median of $1.14 million, the highest level in five years according to Mercer Human Resource Consulting. The Mercer study also found that the median 2004 CEO bonus equaled 141% of annual salary, while clerical and technical-support staff earned an average bonus of 5% of salary.

The average CEO median direct compensation was $4,419,300, about 160 times as much as the average U.S. production worker made last year. While some CEOs excessive compensation increases can be linked to improvements in company performance and bottom line profitability, some CEO bonuses are hard to justify in light of the events that followed. For example, Disney's Michael Eisner received a $7.25 million bonus for a healthy earnings recovery that year, in spite of the shareholder revolt that put him out of his job last March. At Shaw Group, Inc. CEO Jim Bernhard Jr. received a $238,000 bonus for a year in which the company lost $31 million. Carly Fiorina, Hewlett Packard's CEO received a $1 million bonus for the first six months of 2004, and a $567,000 discretionary bonus in mid-December before being dismissed for poor performance two months later.

Boards defend the increase in CEO compensation as a reflection of increased profits and the diminished popularity of stock options as compensation.

Questions
1.

Do some further reading on executive level compensation in your textbook. What are some of the justifications that corporate compensation committees use to justify bonuses paid to company CEOs?

2.

With the emphasis on personal accountability that has arisen because of some of the corporate scandals of the last few years, and new measures being put into place to determine individual accountability, do you think that CEO compensation levels will continue to trend upwards in the next five years, or will some effort be made to control these levels of compensation? Be prepared to debate your opinion with the class.

Source "Bonuses for Chief Executives Rose 46.4% at 100 Big Firms in 2004," Wall Street Journal, Feb. 25, 2004, pp. A1,A6.
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