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The Business and Society Relationship
Special Interest Groups
One of the most interesting and demanding pressures on the business/society relationship is that exerted by special-interest
groups. Many of these groups focus on specific topics, then direct their concerns or demands to companies they wish
to influence. Special-interest groups have become more numerous and increasingly activist, diverse, and focused on
single issues. Unique companies, such as Good Money, Inc., that specialize in socially responsible and ethical
investing, consuming, and business practices, have reason to catalog and monitor these interest groups. One of Good
Money's Web pages, "Social Investing and Consuming Activist Groups and Organizations," found at
http://www.goodmoney.com/directry_active.htm, lists and briefly describes a few of the special-interest groups with
which business must contend. Good Money's Web page contains more information about the following special-interest
groups, but it catalogs many more.