At what level of difficulty is your product written?
Profile the student for whom your product is intended.
Profile the instructor for whom your product is intended.
What prerequisites are you assuming?
Are you developing this product in response to any market
trends?
Does a secondary market exist for your product?
2. Competition
With which products will yours compete?
Why?
How is your product positioned against these competitors?
What strengths and weaknesses does your product have relative
to these competitors?
3. Content
Describe the approach to this course that
you will assume. What makes this approach unique?
Will you incorporate any themes that are new or distinct in
this market? If so, do these themes reflect any trends in research?
Will you cover any topics that typically aren't covered?
Will you eliminate coverage of any topics that are considered
to be a standard part of the course?
4. Format
Is there anything unique or distinctive in
the format of your product?
What role will technology play in the format of your product?
Will your product primarily be in print form, electronic form,
or some hybrid of the
two?
5. Pedagogy
Describe your pedagogical approach.
6. Supplements
Which supplements are standard for this
course?
Which supplements are, at a minimum, required to compete in
this market?
Do you have any ideas on how to develop supplements that create
a competitive advantage for your product?
Do you have any ideas for new types of supplements? If so, what
market need will they satisfy?
7. Writing Schedule
When will you deliver a first draft?
When will you deliver complete, final manuscript?
8. Editorial Development
Describe your development needs.
Are there any aspects of your product to which you would
like our development editors to pay special attention? Would you like them
to work with you closely
on a particular aspect of your product?
9. Table of Contents
Please provide us with brief and complete versions of your table of contents.
The brief version should contain only part and chapter headings. The complete
version also should contain topics covered within each chapter.
10. Sample Chapters
Please provide any available sample chapters.
For any sample chapters that you submit, please indicate the
condition of the chapters. Are they first drafts? Rough drafts? Class notes?
Have they
been class tested, reviewed or edited? Are they suitable
for peer reviewing?
11. Background, Credentials and Experience
Please provide
relevant details regarding your background, credentials, and experience. If
preferable, you may direct us to a web site that contains this information.