Coming Soon!

Welcome to the future support site for Industrial Organization: Contemporary Theory and Practice, 2nd edition by Lynne Pepall, Dan Richards, and George Norman.

For more information, contact Lisa Lysne, Marketing Manager, at South-Western (lisa.lysne@swlearning.com).

This textbook brings modern I/O analysis to the undergraduate level. Consistent with modern analysis, the authors focus explicitly on the nature of strategic interaction and make extensive use of game theoretic tools. At the same time, they never lose sight of the policy motivation behind much IO analysis. Formal analysis is combined with many practical applications, and the presentation does not assume familiarity with calculus, rather it relies on the ability to work through algebraic equations.

The Industrial Organization: Contemporary Theory and Practice, 2nd edition support Web site will include the following features:

Be sure to check out the South-Western Economics Resource Center for more student and instructor resources!

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