Economics: A Contemporary Introduction, Fifth Edition
The Wall Street Journal Edition

FREE SUBSCRIPTION WITH EVERY NEW TEXT!

If you purchased a new copy of McEachern's Economics, Microeconomics or Macroeconomics, don't miss your opportunity to receive a complimentary 10-week subscription to The Wall Street Journal. The Wall Street Journal will provide you with the latest word on business, economics and public policy.

HOW TO TAKE ADVANTAGE OF THIS OFFER:

Students
If you purchased a new copy of McEachern's Fifth Edition, you will find a reply card in the front of your new textbook. Simply fill in the card completely, and send it to address listed, and you will soon begin receiving The Wall Street Journal for 10 weeks. Have you already started your subscription and have a customer service question about that subscription? Just call Dow Jones Customer Support at 1-800-975-8602 to talk to a Wall Street Journal Representative.

Instructors
If you have adopted McEachern's Fifth Edition and would like your students to receive their free subscription to The Wall Street Journal, just follow these simple steps:

1) Collect your students' reply cards and send them in at the same time. This will make it easier for you to assign readings from The Wall Street Journal, as you will be sure that all cards have been submitted and that they all begin and end at the same time.

2) Be sure that your name is included on each reply card. Your personal subscription will begin automatically and is triggered by the cards submitted for your students.

3) Don't forget how easy it is to incorporate The Wall Street Journal into your classroom with McEachern's text. You will find:

a) The Wall Street Journal Student Supplement in the Preface of McEachern's text that helps students make the most of their subscription. It identifies and describes the many daily and weekly features of the publication.

b) End of Chapter Questions. The connection between the text and the newspaper is accentuated by questions in each chapter that require information from The Wall Street Journal.

Questions about your subscription?
Dow Jones Customer Support
1-800-975-8602

Remember, this offer is only available to students who have purchased a new copy of the following textbooks*:
Economics: A Contemporary Introduction, 5e (ISBN: 0-538-88846-6) by William McEachern
Microeconomics: A Contemporary Introduction, 5e (ISBN: 0-538-88848-2) by William McEachern
Macroeconomics: A Contemporary Introduction, 5e (ISBN: 0-538-88847-4) by William McEachern

*This offer does not apply outside the U.S., or to customized versions of the text with ISBNs other than those indicated above.