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Teaching Resources
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Cyberproblems & Solutions
Monopolistic Competition
- Select a monopolistically competitive industry and find the
homepages of some of the leading firms in the industry. Discuss some of
the ways these firms attempt to differentiate their product. Is the
product differentiation real or imagined?
- Visit the TV
Commercial Hall of Fame featuring Advertising Age's 50
Best Commercials. Review the commercials from your favorite TV decade.
How were these commercials used to differentiate the product?
Students must choose a decade. The best commercials are represented by 3 still
shots and a brief written description. None of the commercials convey much in
the way of information, but each creates a definite image for the product.
Instructors might use these examples to discuss the economic role of
"non-informative" advertising.
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