The recent economic slump has caused the advertising industry to shed "tens of thousands" of jobs in the last few years, causing a number of students to conclude that they are better off in school. Advertising schools have experienced significant increases in enrollment over the last two years. Creative Circus in Atlanta reports a 10% increase from a year ago, and the Miami Ad School has experienced an 18% increase over the previous two years.

These schools are principally trade schools for advertisers, offering certificates upon graduation, although some schools do offer masters-level degrees. These schools often provide applied training, putting its students into real-life advertising situations. Given the relative scarcity of jobs in the industry, would-be advertising workers are recognizing that emplyers will require additional training and expertise as graduates seek jobs in the industry.

As a result of their increased education, students are able to find jobs more easily. Creative Circus reports that 85% of its 2002 graduates were working in their chosen field within six months of graduation, some at very prestigious advertising agencies.

(Updated November, 2003)