|Want an iPod? Buy a laptop.|
|Subject||Because Apple iPods introduce young people to Apple products, students are beginning to buy more Apple laptops as well|
|Topic||Supply and demand; monopolistic competition.|
Apple, iPod, Windows, price, discount, laptops.
Across college campuses nationwide, students are increasingly purchasing Apple computers. At the University of Arizona, for example, sales are up 50% over last year. Salespeople attribute the increase to a variety of factors: the availability of Microsoft Office on the Apple platform, the Apple discount that gives a $200 rebate on the purchase of an Apple iPod (the MP3 music player) with the purchase of a laptop; the low entry-level price of an Apple laptop (they can be purchased for as low as $1,000), and the lower vulnerability of Apple computers to Windows-based viruses.
(Updated November, 2004)
|Source||Jefferson Graham. "Students crazy about iPod follow the music to Apple laptops." The USA Today, 22 August 2004, http://www.usatoday.com.|
Return to the Supply and Demand, Monopolistic Competition Index
©1998-2004 South-Western. All Rights Reserved webmaster | DISCLAIMER