|Uncuffed Expansion for Long-Cuffed Sweatshirts|
|Key Words||Business, Gross Earnings, Sales, Price, Patent|
In 1995, two brothers started a business called Handcuffs Sweatshirts which produces sweatshirts with sleeves that cover most of the hand and have thumbholes, but which can be rolled back to create a conventional sweatshirt cuff. These are ideal for sports enthusiasts who want to be warm without losing their sense of touch, and for children who might lose gloves.
From selling the sweatshirts at a mall kiosk during the 1995 Christmas season, and making about $100,000 in gross earnings the first year, the brothers advanced to a small store and advertised on local television. Their big break came when they were advertised in J.C.Penney's catalog. They now make gross earnings of $10-million a year and sales have quadrupled each year. J.C. Penney has just placed an $8.5-million order.
It has not always been easy. In the early days, the brothers decided to diversify and produce a line of T-shirts and hats, but the venture failed and they were forced out of business for a while. The future looks bright, however, and the sweatshirt is now patented. The brothers also believe that people regard this type of sweatshirt as a staple, not a fad.
(Updated January 1, 1999)
|Source||Christine Hanley, "'Handcuffs Sweatshirts' unbounded growth", Cincinnati Enquirer, November 22, 1998|
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