|Who wouldn't want a fridge that can hold a pony keg?|
|Subject||Appliance makers try to woo males into purchasing high-end appliances.|
|Topic||Supply and Demand; Utility and Consumer Choice|
appliance sales, men
The "Freezerator" refrigerator/freezer from Whirlpool, which sells for just over $1,000, has a tread pattern on its front. A Ten50 fridge has Harley-Davidson flames and handles that look like motorcycle handles. It costs about $6,000. Who buys these things? Why, men, of course.
|Source||Cheryl Lu-Lien Tan. "The push to turn men into appliance shoppers." The Wall Street Journal, 14 July 2005. D3.|
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