|Small Firms May Lose Slice of Pizza Delivery Market|
|Subject||Short and Long-run Equilibrium|
|Key Words||Firms, Industry, Market|
In Britain, pizzas are delivered by pizza restaurants and by outlets that also sell other food like burgers and kebabs. It is estimated that there are as many as 4,000 pizza delivery companies. The big three firms are Perfect Pizza, with over 200 outlets. Domino's Pizza, which expects to have 200 delivery outlets by March 1999, and Pizza Hut, which has 170 restaurants which also delivers.
The CEO of Perfect Pizza expects that up to half of the pizza delivery operators will drop out of the industry over the next five years, leaving the big players with 65 percent of the market. However, some would remain in business, selling other kinds of food.
The CEOs of both Perfect Pizza and Pizza Hut agree that pizza delivery is booming. At present, 20 percent of all pizzas consumed are delivered. It could increase to 40 percent.(Updated November 11, 1998)
|Source||Clare Oldfield, "Small pizza shops face chop", Sunday Times, September 20, 1998|
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