|The Nine-Blade Razor Can’t Be Far Behind…|
|Subject||New five-blade razor to be introduced from Gillette.|
|Topic||Product Markets, Oligopoly, Product Differentiation|
Gillette, Schick, Fusion, Mach3, Quattro, advertising.
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Reference ID: A136476730
Gillette is convinced that men continually seek a better, closer shave. In the first quarter of 2006, it will launch the Fusion, the first five-blade razor, in both manual and battery-powered versions.
|Source|| Jack Neff. “Six-Blade Blitz.” Advertising Age. 19 September 2005. v76, i38. p.3.
Sarah Ellison and Charles Forelle. “Gillette’s Smooth Bet: Men Will Pay More for Five-Blade Razor.” The Wall Street Journal. 15 September 2005. http://www.wsj.com
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