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My French-Mocha-Vanilla-Double-shot-Latte-Espressochino with non-fat milk and cinnamon is going to cost HOW MUCH? | |||||||
Subject | Starbucks raises its price for the first time in four years. | ||||||
Topic | Supply and Demand; Elasticity | ||||||
Key Words |
price increase; elasticity; Starbucks |
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News Story |
For the first time in 4 years, Starbucks is raising its prices across its menu by 4-5%. The good thing is - for Starbucks - most people won't care about the additional 10-15 cents that their treats will cost. (Updated October, 2004) |
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Questions |
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Source | Steven Gray and Amy Merrick. "Latte Letdown: Starbucks Set to Raise Prices." The Wall Street Journal, 2 September 2004, http://www.wsj.com. |
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