|Ad Agencies' Problems Multiply As Workers Are Taken Away and Actors Won't Act|
|Key Words||Ad business, dot-coms, industry, recruitment, awards, money, talent shortage, strike, negotiations|
Ironically, while the ad business is celebrating a vibrant market due largely to the ad spending of dot-coms, it is also worried that potential talented staffers are choosing to work for dot-coms rather than the ad agencies.
The response of the industry has been to produce a ten-minute recruitment infomercial called "Want a Job in Advertising?" that could be shown in college classrooms and at job fairs, for example. The industry also wants to change its staid image to one of creativity. One proposal is to enhance the creative awards given out by offering more money and publicity.
Another facet of the talent shortage is that actors who appear in ads are on strike after negotiations between the industry and the Screen Actors Guild and the American Federation of Television and Radio Artists broke down. Some agencies are signing interim deals with the unions to ensure they can continue to produce commercials.
(Updated July 1, 2000)
|Source||Michael McCarthy, "Ad agencies see 'bright, young' workers turn to dot-coms," USA Today, May 17, 2000.|
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