|Maybe we’ll like having advertisers up in our face and on our phone|
|Subject||advertising via cellular phones|
|Topic||Monopolistic Competition; Product Markets|
|Key Words||advertising, cellular phones, technology, demographics|
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Reference ID: A140936378
Marketers are discovering the potential of sending advertising messages to individual cellular phones, arguing that it’s a way of further refining the target audiences for their advertising messages.
|Source||Matt Richtel. “Marketers interested in the small screen.” The New York Times. 16 January 2006. http://www.nytimes.com|
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