|Something for that person who has everything…|
|Subject||new toothbrush sanitizer hits the market|
|Topic||Profit maximization and the firm; Monopolistic Competition.|
toothbrush, ultraviolet light, sanitizing.
Violight, a new company in New York, has created a toothbrush sanitizer. While it’s not the first on the market--the first such product was about 3 times larger than Violight’s--it is the first to attain relatively broad market appeal. While some may sanitize their toothbrushes by running them through the dishwasher, rinsing them with Listerine, or – perish the thought – throwing them away and starting with a new one after a while, Violight’s owner feels that he is appealing to those who want to be able to sanitize their brushes often and in the bathroom.Running on a charger similar in style to that of an electric shaver, the sanitizer uses ultraviolet light to sanitize toothbrushes the same way that hospitals sterilize instruments. The device currently sells for about $50, and the company has sold approximately 100,000 units since the units became publicly available in October.
Brendan I Koerner. “Zapping that Icky Toothbrush.” The New York Times. 16 January 2005. http://www.nytimes.com
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