|GB: Great Bargains|
|Subject||Elasticity of demand|
|Key Words||Bargains, rates|
There are great bargains to be had if you want to visit Great Britain this summer. The reason is that foot and mouth disease has deterred many from touring the country. Visits by Americans are down an estimated 10-20 percent. In reality, fears are unwarranted. The disease is harmless to humans, and is in decline anyway. Tourist sites, which were closed earlier in the year to stop humans spreading the disease from place to place on their shoes, are now open again.
The deals include reduced rates at upscale country houses, such as Knockinaam Lodge in Scotland, which is cutting its rates by 20 percent and giving a free split of champagne to guests. Golf courses are offering cheaper week-long golf packages. British Airways had offered three free nights in a London hotel for those buying an air ticket. Alamo has reduced its rental rates by 10 percent. Tourists on the Royal Scotsman luxury train get a free night at the Sheraton Grand Hotel in Edinburgh before the tour.
Not everybody is lowering prices. Some say that making tourism cheaper will not dissuade scared tourists. One owner of a country house states that he believes that tourists have already made plans, and that lowering prices will not have any effect on occupancy.
(Updated July 1, 2001)
|Source||Gene Sloan, "Great Britain, open for business, offers great bargains," USA Today, May 18, 2001.|
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