|Disequilibrium at Disney|
|Subject||Shortages and rationing|
|Key Words||Lines, Wait, Prices|
The number one complaint at theme parks is long lines at the most popular attractions. On busy days, visitors can wait two hours in line. The problem is particularly acute where attractions are new-like Epcot's new thrill ride, Test Track.
Disney has been experimenting with timed tickets whereby visitors insert their park passes into a machine that prints the time at which they will be admitted in a reservations-only line. Other similar notions include a beeper system to summon visitors who have reservations. Sea World in Orlando will become reservations-only in 2000. Another idea is to increase park admission prices so high that attendance will be choked off.
At present, it is possible to jump to the front of the line at Universal Studios theme parks if you buy a VIP tour for $110 per person for five hours. At Disney, if you stay in an on-property hotel, you can be admitted earlier than other visitors.
(Updated June 1, 1999)
|Source||Jayne Clark, "Limiting long waits is the bottom line at theme parks", USA Today, April 16, 1999.|
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